Brand Coordinator - Virginia

Job No: FCA163
Location: Virginia

Join the Cartel

At Fitness Cartel Health Clubs & Merse Wellness Spa, we’re more than just fitness and recovery – we’re an exciting, fast-growing brand shaping the future of wellness in Australia. With plans to expand to 60+ clubs by 2030, we’re building something BIG, and we want YOU to be part of it!

Our world-class facilities and luxurious spa experiences include state-of-the-art gyms, cycle studios, reformer Pilates, recovery zones, cafés, crèche, and more. We create feel-good environments that motivate, challenge, and inspire. Now, we’re looking for a creative Brand Coordinator to elevate our brand presence and connect with our community across multiple platforms.

The Role

As Brand Coordinator, you’ll drive campaigns, manage brand assets, and deliver consistent, engaging messaging that supports our mission to help people live stronger, healthier lives. This is a dynamic, full-time role based in Virginia (part-time considered). 

Key Responsibilities

  • Plan and execute campaigns across digital, social, and traditional channels
  • Create content for social media, EDMs, and website updates
  • Maintain brand consistency across internal and external communications
  • Work with internal teams and external agencies to deliver initiatives
  • Monitor campaign performance and report on insights
  • Support sponsorships, events, and brand partnerships
  • Track marketing budgets and process invoices
  • Keep brand assets up-to-date and easily accessible
  • Stay across market trends and competitor activity to spot opportunities
  • Tools You’ll Use - Canva, Photoshop, InDesign, Mailchimp, WordPress, Google Analytics, Later.com, Linktree, Op Central, SharePoint, Google Drive, and Monday.com

What You’ll Need to Succeed

  • 2+ years in a similar marketing or brand coordination role
  • Qualifications in Marketing or Communications
  • Digital marketing, EDM, and content scheduling experience
  • Strong project management, organisation, and attention to detail
  • Creative thinker with a proactive, “can-do” attitude
  • Background in fitness, sport, health, or beauty is highly regarded
  • Passion for health, wellness, and living well
  • Australian working rights and ability to travel to club locations if required

What we'll offer you in return: 

  • A Thriving Culture: Be part of the fitness industry’s most exciting and rapidly expanding brand
  • Career Growth: Opportunities for training, development, and advancement through our Future Leaders program
  • Perks:
    • FREE gym membership to all Fitness Cartel locations
    • Discounts on supplements, apparel, and café products
    • Access to Merse Wellness Spas at discounted rates
    • Birthday Leave - have your birthday off, and get paid for it!
    • Work in state-of-the-art fitness clubs offering 24/7 access, cycle studios, reformer Pilates, saunas, cafés, and more

How to Apply:

Click ‘APPLY’ to submit your resume and a cover letter explaining why you want to work with Fitness Cartel and what you can bring to our team. Applications will be reviewed as received, so don’t wait—apply today!

Note: Only candidates meeting our selection criteria will be contacted. No agencies please!

Apply Now
Apply with SEEK
Allows you to pre-fill the application using your SEEK profile information and resumé

Personal Details * Required field

  1. Digits only or add + for international numbers

  1. (Please click on your profile and copy the URL from your profile page.)

Questions

Source Selection / Documents upload

Where did you hear about this job? *


Maximum file size: 50MB

Cover Letter *

Resume *

Drivers licence *

About us

Fitness Cartel, where our relentless pursuit to be the best version of yourself isn't just a motto—it's a way of life. With an ambitious expansion plan to open 60 health clubs by 2029, we're on a mission to provide the best facilities, customer service, and atmosphere in the industry. Our clubs offer a vast range of services, including Reformer Pilates, a comprehensive weight zone, a dedicated cardio zone, and cycle studios, ensuring a holistic fitness experience. We cater to a diverse community, from fitness enthusiasts to families, offering child-minding services to support parents on their fitness journey. Whether you're a fitness professional looking to advance your career or someone passionate about starting their fitness journey, Fitness Cartel welcomes you to be part of our growing family.